Invitation Letter

Dear Sir/Madam,

We sincerely request the honor of your presence at the 7th Asia Steel Forum (ASF) & 1st Asia Steel Industry Summit (ASIS), the biggest Asian event for the steel industry, to be staged in Jakarta, Indonesia in September 12-14, 2017.

With fast development in the past few decades, Asia has become the biggest steel centre in the world, accounting for over 60% of world's steel production and consumption. Key steelmaking countries in the region are experiencing significant changes worth close attention - China is upgrading its steelmaking facilities, Japan and South Korea are developing more advanced technologies, and the steel markets in South East Asia are booming. These encouraging evolutions and great potential in Asian steel industry make the continent a key hub of global steel trade and investment.

For anyone who wants to dig the steel market niche, Asia is a place should not be bypassed. Against such backdrop, Mysteel plans to hold the 7th Asia Steel Forum (ASF) & 1st Asia Steel Industry Summit (ASIS), which will be the biggest Asian event for the global steel industry, joining hands with industry heavyweights including Indonesian Iron and Steel Industry Association (IISIA), China Iron & Steel Association (CISA), Steel&Steel from South Korea, Japan Metal Daily from Japan, Steelnet from Taiwan, and associations such as South East Asia Iron and Steel Institute, European Union Chamber of Commerce in Shanghai, etc.

Focusing on the theme of "Stride Forward with Great Potential in Asian Steel Industry", the twin events aim to enhance communication and interactions within Asian steel industry. This year, over 500 delegates from steel companies, information platforms, and industry associations of China, China Taiwan, Japan, South Korea, and Southeast Asian nations will join the forum. It will be an unparalleled opportunity for you to meet people from the whole steel industry of Asia.

Just as Asia is the focus of attention in the world's steel industry, ASEAN is the most active part in Asian steel industry and Indonesia plays a key role in ASEAN, given its close relationship with China and top role in ASEAN economy. With the world's 4th largest population and top economic ranking in ASEAN, Indonesia has a significant steel demand potential to satisfy its infrastructures needs. Under President Joko Widodo's presidency, Indonesia has restarted the postponed projects and infrastructures and promoted the One Million Houses Program, which is deemed to stimulate more steel demand. Despite a fast-growing steel industry in Indonesia, much of the nation's steel demand needs to be imported, which makes Indonesia the world's 4th biggest steel importer.

Indonesia is also the second largest destination for Foreign Direct Investment in ASEAN, following Singapore, the only developed country in the region. Two major Japan-based steel producers had invested a total of USD $450 million in Indonesia for the acquisition of Jatim Steel Manufacturing and the establishment of Krakatau Nippon Steel Sumikin. Krakatau-POSCO, the joint venture of PT. Krakatau Steel Tbk. and POSCO Korea had contributed significantly to local iron and steel market. The large young population and improving infrastructure make Indonesia an ideal destination for investment in mining and base metals. Therefore, we choose Jakarta as the location for the twin events, which will mark the biggest Asian event for the steel industry.

Along with the events, an international sourcing fair will be staged, aiming to bring global steel suppliers and buyers of steel products together at the negotiating table to chart the path for business partnership in the future. Delegates will meet face-to-face with each other, and it will be an excellent opportunity for foreign delegates to obtain first-hand supply-and-demand information on the global steel market.

After the sourcing fair, a field trip to local top steel mill will be organized, and it will be a good opportunity for you to explore deeper into Indonesia steel industry.

In the past two years, we have hosted three such sourcing fairs in China, which turned out to be a great success as quite a few deals were inked during and after the events, and many delegates are eager to attend such fair again in the hope of digging out new business opportunities.

We look forward to meeting you in September 12-14 in Jakarta.

Jun 2017